RETAIL INTERIOR DESIGN – A TRANSFORMATIONAL APPROACH
Retail interior design is one of my favorite types of projects. This section will share tips on setting up a retail space to optimize sales, create the type of warm environment that keep customers wanting to come back again and again, with examples of how to better brand your store with subtle and big ideas. As always, we keep our inspirational resources fresh and diverse as our approach is more about bringing out our client’s brand into the design concept in a stylish and heart felt way rather than staying within one type of decor style.
We will bring you resources and inspiration from around the globe that shows the best retail design. In the interim, take a peek below as an example of how some of our favorite commercial projects came into fruition and think about the branding for your store project.
RETAIL INTERIOR DESIGN – ENHANCE YOUR BRAND
Our projects above are a great example of how diverse you can be with your initial design concept. Where you are a well known brand or just starting out, it is important to give an indication of your values, your story, and show what sets you apart within your industry as your customer first enters your doors. They should be able to describe your brand to their friends without ever reading anything about you or even talking to you. The physical space should tell you a lot about the company right away.
When I came up with the concept for Erica Courtney and Alan Friedman’s beverly Hills jewelry stores, both were already well known in the world of high-end jewelry. Neither of their existing stores showed me anything personal about their work. If you look at the before and after photos you can see that both stores were what you typically see in jewelry stores across the country. I took a very different approach for the designs of each of their stores because each designer was so different in their personal style, artistry, brand message, and how they wanted their customer to FEEL as they came through the door.
This section will offer inspirational retail interiors and architecture with tips to enhance the brand for your store.
RETAIL INTERIOR DESIGN – THE PSYCHOLOGY BEHIND THE DESIGN
OUR STORE DESIGN FOR ERICA COURTNEY – TRADITIONAL ELEGANCE
I designed an elegant store for Erica Courtney using her well branded color of pink. Mixing 18th century inspired jewelry displays with a modern ombre of color stripes up the wall and many shades of pink, peach, and coral, I set out to create a dreamy, glamorous effect that made you feel like you had entered an ethereal place where you could feel beautiful. The colors were also meant to be beautiful to the skin. I set up the lighting plan to support that as well.
OUR STORE DESIGN FOR ALAN FRIEDMAN – MANDALA SHAPED JEWELRY CASE
I did a design that was almost futuristic at the time for Alan Friedman’s store. I wanted to do something as bold as his personality that would pay heavy attention to details as he did in his jewelry designs. I also wanted to play with the masculine qualities of him juxtaposed to the very feminine world of jewelry design. I did the hand sculpted cases in white to allow his colorful diamonds to be framed like works of art. The circular mandala shaped display ended up in an unexpected collaboration with James Peterson who hand sculpted the case from our pourable stone selection. My original design was the same as seen above with a different configuration for the glass displays. James brought in an illustration of multiple circles in the shape of a mandala we all flipped over. It ended up being a remarkable project.
OUR SUSTAINABLE LIFESTYLE BOUTIQUE DESIGN – NATURAL ELEMENTS
The next example is a store that I designed for a young sustainable clothing designer who wanted to do a co-op of other like minded designers. She wanted a gallery like space that was open and airy. I wanted to use all the natural elements equally to create an urban meets nature feel. I used 95% sustainable materials like a composite of wood pulp for the base of the poufs, recycled acrylic poured over shattered purple glass. My focus was to showcase our wall fountain, 9 ft tall mirrors, plants all around with a beautiful large fig tree, and rich earthy hues to mix with the grey colored floor and mostly dark stained bamboo furniture. The end result was a fabulously boho chic store with incredibly curated goods mostly local to LA.
OUR DESIGNS FOR YOGA, PILATES & PHYSICAL THERAPY OFFICES – HEALTH & HEALING
I designed two offices for Women’s Physical Therapy Rehabilitation offices. Although they are not a retail space, I included them here as an example of another diverse style. We set up the space to make clients feel welcome, lift their spirits, and give them confidence in the process of transforming their health, also making it the perfect example of a feng shui office. We showcased our client’s fun, playful personality with the creative colors of orange and yellow to bring out the heart in the space. Using natural materials such as bamboo flooring, lots of healthy plants, strategic selections of art, and an inviting floor plan, the space encourages people to feel like they have come to a spot where they will be healed. The end result was a fresh, feel good environment.
RETAIL INTERIOR DESIGN – FENG SHUI
Growing up with feng shui there is something incredibly dynamic about being able to add the layer of a warm atmospheric FEEL into the design of a store. It is that feel that makes customers want to come back again and again.
All projects were designed by Kim Colwell Design
Top Row Left & Middle: Sustainable Lifestyle Boutique
Top Row Right: Erica Courtney Jewelry Boutique Beverly Hills
Bottom Right: Alan Friedman Jewelry Store in Beverly Hills.
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